Greg Gudorf has been building at the intersection of technology and human behavior since before the industry had a name for it. His career began in 1978 in his family's Ohio audio-video business — learning the bones of how consumers relate to electronics — and never stopped evolving. By the time the internet became a commercial reality, Greg was one of the people engineering its infrastructure.
At Sony, where he spent nearly a decade across multiple senior roles, Greg led the conceptualization and launch of SonyStyle.com — Sony's primary e-commerce business unit — which exceeded $250 million in first-year sales. He built the team from scratch, carried full P&L responsibility, and helped demonstrate that a legacy hardware company could compete in the digital economy. He also managed the Sony TiVo product business and served as VP of TV Marketing, overseeing more than $3 billion in annual U.S. television revenue. He was not a bystander to the digital transition. He helped build the pipes.
After Sony, Greg took the CEO chair at Digeo Inc. (Moxi) — the Emmy Award-winning cable media center platform backed by Paul Allen — where he was responsible for day-to-day operations, product delivery, and new business development. At Technicolor, he served as SVP of Strategic Ventures and COO of the MediaNavi MGO division, leading Technicolor's approach to the convergence of content, cloud applications, and device management across home and mobile use. He then stepped in as CEO of Pure Flix Digital — the worldwide leader in faith-based streaming entertainment — guiding the platform through four years of culture-shaping growth before its eventual acquisition.
"Greg's planning brought Sony Electronics to the Internet; that is a great legacy. A multi-talented technologist and an excellent person to work with."
— Geoffrey Anderson, Vice President, Advanced Wireless Technology, Sony Electronics
Greg's expertise runs the full lifecycle: from early market vision to operational execution to exit. He understands how to build an audience, how to build a team, and how to build a business model that survives contact with reality. He specializes in the convergence of content, devices, and distribution — the exact architecture Tymmber is building around the outdoors. As a recognized industry voice, Greg has served as an endorser of business strategy titles including The Savvy Corporate Innovator and Innovation Theology, reflecting his standing as an established thought leader in technology and mission-driven enterprise.
Through The Gudorf Group, he currently advises startups and innovators on growth strategy and execution — evidence-led, faith-aligned, lean in structure. His standard is blunt: no PowerPoint deliverables with ideas you already knew and no plan for getting there. Only strategies that are affordable, achievable, and tied to measurable results. He has also served on the advisory boards of Prolific, BeyondDutch, and FamilyPlayland, and led the executive launch of Answers.TV.
"I've spent my career building platforms that capture attention and change how people spend their time indoors, but true fulfillment happens outside. I was drawn to Tymmber's mission because it uses high-level consumer technology to drive people outdoors rather than keeping them glued to a screen. It's a vital pivot for human well-being, and I'm excited to help engineer the architecture that makes it happen."
In San Diego, Greg operates The Gudorf Group as his primary platform for advising mission-led businesses on data-driven growth strategy. The work is practical and execution-focused: baseline audits, focused growth sprints, and documented handoffs that make gains stick. He is also a licensed Sport Pilot Flight Instructor with Fly4Fun_US — a working expression of his belief that getting people outside and into new experiences is not a lifestyle preference but a fundamental human requirement.
That thread — the belief that what people do with their discretionary time shapes who they become — is exactly what connects forty years in consumer technology to a seat at Tymmber's advisory table. Greg has spent his career figuring out how to get people to engage with something new. Tymmber is asking the same question about the outdoors.
In 2026, Greg added a new chapter to an already full story: published children's book author. The Poway Creek Summer: A Story of Two Brothers, One Dog, and the Best Summer Ever draws from the creekside hills and trails of Poway, California — the place where Greg's own family rooted and grew. The book follows two brothers through a summer of outdoor adventure, small moral reckonings, and the kind of lessons that only stick when you learn them outside. Illustrated by FLOW, with ten chapters that move from character and honesty to stewardship and enough-ness, it is a book for children that adults will quietly recognize.
The book is a natural extension of everything Greg brings to the Tymmber table: faith, family, the outdoors as a formation ground, and the conviction that what young people experience in nature shapes who they become. It belongs in the Franklin Library — and it belongs in the hands of every kid with a dog and a trail to walk.
